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Apple won't let you have gold unless you buy the new iPhone

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Every time Apple announces a new iPhone model everyone suddenly starts wondering if theirs is good enough. The company apparently wants to encourage this feeling, and has quietly dropped the gold color option for older iPhone models — reserving it for the new iPhone 6S and 6S Plus. Its online stores (in the US and abroad) no longer offer the gold option for the iPhone 6, 6 Plus, or iPhone 5S, and Apple has confirmed to The Verge that the finish is being discontinued for these models. That's not saying these devices won't be available with a gold finish somewhere (carriers and retailers will have their own stock), but it seems Apple wants to make sure that its most "premium" colors — including the new rose gold option — stay on the most expensive devices. You can have it in any color you want, as long as you pay more.

Read next: The iPhone 6S review.

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