Skip to main content

Uber's mission to integrate with all your apps gets a boost

Uber's mission to integrate with all your apps gets a boost

/

Apps with an Uber button saw 11 percent more engagement

Share this story

Over a year ago, Uber announced it would open its application program interface, or API, so any app developers could integrate the car service into their app. The implications were huge: users could summon a car with just the tap of a button from Google Maps, OpenTable, Trip Advisor, or any number of other apps.

Late last year, the ride-hail company made the process even easier: just add a few lines of code and boom, an Uber button. And now Uber is seeing some positive results of its API integration project. Metrics prepared by Uber-partner Button, and shared exclusively with The Verge show that apps that added an Uber button saw an 11 percent increase in the time spent by users within the app.

FOLO: Fear Of Linking Out

Users kept coming back to apps with Uber buttons too. The average number of visits to the page with the Uber button on it increased up to 26 percent after a user engaged with the Uber button. And 21 percent of those users came back within 48 hours and used the feature to navigate to Uber again.

Last month, Uber integrated with Facebook Messenger, so users can hail a ride and track their driver's progress from within Facebook's app.

Button co-founder and CEO Mike Jaconi said his company arrived at these statistics after examining user behavior across "over a dozen" of its partner apps with Uber's API integrated, like Foursquare, Goldstar, Quidco, Tripomatic, Resy, and the Washington Redskins. In terms of time spent, Button compared the total amount of time that a user spent in the app 14 days after deep linking to Uber through a button relative to total time spent during the 14 days prior. And it applied a set of criteria, such as users must have been active 14 days prior to the first deep link and ignores "noise" such as users merely testing the deep link to Uber.

Why is Uber boasting about this? According to the ride-hail service, these numbers are meant to assuage developers nervous about deep-linking. "You've heard of FOMO, but we're talking about FOLO: Fear Of Linking Out," Uber says in a statement. "A developer can reasonably ask, ‘If I don't want my users to leave, why would I suggest places for them to go?'"

A less-than-subtle branding opportunity too

Jaconi says his company's research proves that app developers have no need to fear sending their users away, as long as they're providing a service that makes sense. "Being thoughtful about what customers want and providing it to them in a beautiful and simple format is always the right decision," he said, "even if that means sending them outside of your experience."

Today’s Storystream

Feed refreshed 33 minutes ago Midjourneys

R
External Link
Russell Brandom33 minutes ago
Oracle will pay $23 million to settle foreign bribery charges.

The SEC alleges that Oracle used a slush fund to bribe officials in India, Turkey and the United Arab Emirates. This behavior is sadly common among software companies doing business overseas, and it’s not unique to Oracle. In March, a former Microsoft executive claimed the company spent as much as $200 million a year in bribes for foreign officials.


E
External Link
Emma Roth3:16 PM UTC
Celsius’ CEO is out.

Alex Mashinsky, the head of the bankrupt crypto lending firm Celsius, announced his resignation today, but not after patting himself on the back for working “tirelessly to help the company.”

In Mashinsky’s eyes, I guess that means designing “Unbankrupt yourself” t-shirts on Cafepress and then selling them to a user base that just had their funds vaporized.

At least customers of the embattled Voyager Digital crypto firm are in slightly better shape, as the Sam Bankman-Fried-owned FTX just bought out the company’s assets.


M
Twitter
Mary Beth Griggs2:46 PM UTC
NASA’s SLS rocket is secure as Hurricane Ian barrels towards Florida.

The rocket — and the Orion spacecraft on top — are now back inside the massive Vehicle Assembly Building. Facing menacing forecasts, NASA decided to roll it away from the launchpad yesterday.


A
External Link
Andrew J. Hawkins1:30 PM UTC
Harley-Davidson’s electric motorcycle brand is about to go public via SPAC

LiveWire has completed its merger with a blank-check company and will make its debut on the New York Stock Exchange today. Harley-Davison CEO Jochen Zeitz called it “a proud and exciting milestone for LiveWire towards its ambition to become the most desirable electric motorcycle brand in the world.” Hopefully it also manages to avoid the cash crunch of other EV SPACs, like Canoo, Arrival, Faraday Future, and Lordstown.


A
The Verge
Andrew Webster1:06 PM UTC
“There’s an endless array of drama going on surrounding Twitch right now.”

That’s Ryan Morrison, CEO of Evolved Talent Agency, which represents some of the biggest streamers around. And he’s right — as you can read in this investigation from my colleague Ash Parrish, who looked into just what’s going on with Amazon’s livestreaming service.


R
The Verge
Richard Lawler12:59 PM UTC
Green light.

NASA’s spacecraft crashed, and everyone is very happy about it.

Otherwise, Mitchell Clark is kicking off the day with a deeper look at Dish Network’s definitely-real 5G wireless service , and Walmart’s metaverse vision in Roblox is not looking good at all.


J
External Link
Jess Weatherbed11:49 AM UTC
Won’t anyone think of the billionaires?

Forbes reports that rising inflation and falling stock prices have collectively cost members of the Forbes 400 US rich list $500 billion in 2022 with tech tycoons suffering the biggest losses.

Jeff Bezos (worth $151 billion) lost $50 billion, Google’s Larry Page and Sergey Brin (worth a collective $182b) lost almost $60b, Mark Zuckerberg (worth $57.7b) lost $76.8b, and Twitter co-founder Jack Dorsey (worth $4.5b) lost $10.4b. Former Microsoft CEO Steve Ballmer (worth $83b) lost $13.5b while his ex-boss Bill Gates (worth $106b) lost $28b, albeit $20b of that via charity donations.


T
Thomas Ricker6:45 AM UTC
Check out this delightful DART Easter egg.

Just Google for “NASA DART.” You’re welcome.