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David Bowie breaks Vevo music video record

David Bowie breaks Vevo music video record


Views increased 5,198 percent compared to the previous seven days

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Jo Hale/Getty Images

After news of David Bowie's death was announced earlier this week, fans flocked to various sites and services to listen to his music and pay tribute. On Vevo, they even set a new record. The music video provider says that Bowie's back catalog attracted some 51 million views on January 11th (including views via YouTube). This is in comparison to the previous record holder Adele, whose songs and videos racked up 36 million views on October 23rd last year when her single "Hello" was released.

Last single "Lazarus" was the most viewed

Vevo says that views of Bowie's back catalog increased a massive 5,198 percent on January 11th compared to the previous seven days, with the most watched video — "Lazarus" — attracting some 11.1 million views. "Lazarus" comes from Bowie's final album, Blackstar, released just days before his death. His producer and longtime collaborator described the album as a farewell to his fans, saying: "His death was no different from his life — a work of Art. He made Blackstar for us, his parting gift."