When Google Cast was announced last year during CES, Google partnered with LG, Sony, and Denon to launch the first wave of Google Cast-enabled speakers. While LG and Sony have offered up speakers supporting Google Cast, Denon hasn't, and today it became clear that it won't support Google Cast at all.
In a tweet to a customer today, Denon Europe said that it had decided with Google to halt the integration due to different product approaches. "Unfortunately, due to differing product approaches, both companies have decided not to move forward with the integration at this time," @DenonUK tweeted. The Verge has independently confirmed that Google and Denon have decided not to move forward with their partnership.
@sockerbeta Unfortunately,due to differing product approaches,both companies have decided not to move forward with the integration at this..
— Denon Europe (@DenonUK) January 19, 2016
@sockerbeta ...time. We will provide updates if we decide to continue work on Google Cast for audio together in the future.
— Denon Europe (@DenonUK) January 19, 2016
While Denon may not be adopting Google Cast for its products at this time, Google isn't slowing down its expansion of its audio platform. B&O Play, Harman/Kardon, Onkyo, Philips, Pioneer, and Raumfeld were announced as new Google Cast partners during CES 2016.