Based on their adrenaline-fueled marketing strategy, one might think that Red Bull is actually an action sports production firm rather than a company that makes energy drinks. And maybe they are.
The latest film/ad out of the company comes from the Red Bull Air Force, a collection of sky divers and wing suit flyers and pilots that do crazy aerial stunts. They went to the Fisher Towers in Moab, Utah and somehow engineered a "Chain Reaction" (the name of the video) of a car, airplane, helicopter, wingsuit flyers, and some skydivers, all flying in close formation.
The coordination must have been epic and it's beautifully filmed. If only every ad looked this good.