Secretive car company Faraday Future had the buzziest keynote of CES 2016 so far — and while the company's actual announcements boiled down to announcing that it has 750 employees working on a new "Variable Platform Architecture" vehicle platform that will lead to various new cars, the hype level was off the charts. So far, in fact, that SVP Nick Sampson ended the presentation by explicitly saying that Faraday's goal is to revolutionize mobility the same way the iPhone revolutionized the phone industry.
"Apple didn't just redefine the phone, it transformed the way we communicate, organize, and enjoy our lives," he said. "That is what we at Faraday Future are hoping to do."
It's ballsy, that's for sure — watch it above, and check out our full story on Faraday's crazy FFERO1 concept car right here.