4K TV sets have been at CES for years now, but the big question has remained: how are they going to get any content? Sony is starting to solve that problem with a new app called Ultra, which will run on its new HDR TVs. Ultra will allow you to buy and stream movies from Sony Pictures' catalog — there are supposed to be around 40 to 50 titles to start. Those include Chappie, Elysium, Fury, The Walk, Salt, Men in Black 3, Pineapple Express, Crouching Tiger, Hidden Dragon, Hancock, and After Earth. That's not the greatest starting lineup, to say the least, but it means that people buying Sony's new TVs will immediately have a way to take advantage of their new set's capabilities, rather than waiting on content to start streaming elsewhere.
The app will launch later this year in the US. Though it's an Android TV app, it sounds like it may be limited to Sony TVs, at least to start. Alongside the announcement of Ultra, Sony announced a number of new TVs as well. You can read all about them over here.