Skip to main content

Up close with Nikon’s first ever action camera

The KeyMission 360 is a camera that kills a lot of metaphorical birds

Nikon made a surprising announcement at CES today when it unveiled its first ever action camera. Even more surprising was that it will shoot 360-degree video. Even more surprising than that was that this is just the first in what will be a "family" of action cameras.

The new camera is called the KeyMission 360, a name that is as dull as the actual product is exciting. We don't know much about it — Nikon wouldn't give us a release date, a price, or specs like battery life. But we do know that Nikon's already building out a system of accessories and mounts, and that the camera can shoot 4K UHD footage. And we do know that there's now another huge presence in both the action camera and 360-degree video markets. Talk about two birds with one stone.

See all of our CES 2016 news right here!

1/17