Netflix is just starting its CES 2016 keynote, a speech that's set to focus on the mammoth international expansion the company has planned for this year. LG is going to be a big part of that expansion: it's partnering with Netflix to help the company's expansion efforts into new markets — think Asia, the Middle East, and Eastern Europe — by offering prepaid access to Netflix. It's still unclear exactly how this prepaid initiative will work, but it's easy to imagine a scenario in which people can pay a lump sum for a year of Netflix instead of having monthly charges applied to a credit card. It's a proposition that doesn't make as much sense in Netflix's existing, credit-saturated markets, but it could ease the service's entry into countries where credit cards and monthly subscriptions aren't as prevalent.
Netflix and LG are collaborating to offer prepaid Netflix access around the world
Netflix and LG are collaborating to offer prepaid Netflix access around the world
/'More markets in Asia, the Middle East, and Europe'
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