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Lenovo is getting rid of the Motorola brand

Lenovo is getting rid of the Motorola brand


Moto phones will be 'by Lenovo'

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Moto phones will soon no longer carry the Motorola branding. They will instead be known as Lenovo phones, while maintaining the "Moto" nickname and the winged "M" logos. Lenovo bought the Motorola mobile division from Google back in 2014. Rick Osterloh, Motorola's chief operating officer, told CNET about the change at CES today.

"We'll slowly phase out Motorola," he said. Lenovo will, however, keep using the Motorola name in organizational settings. Motorola's mobile division also includes products like the Moto 360, which might likely see a name change as well. (Think "Lenovo Moto G," or "Lenovo Moto 360.")

Motorola has maintained an often dominant and always popular presence in mobile since it invented the cell phone some 40 years ago. The last few years have been kind to Motorola, too, especially since Google bought the company's phone business in 2012 and launched the Moto X in 2013.

That phone bred an entire line of Moto phones that ranged widely in price and quality. Osterloh told CNET that Lenovo will continue to focus on these phones, and that his team will run mobile operations at Lenovo.