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Samsung is reportedly telling S7 owners their phones are safe because the Galaxy is confusing

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Amid its full-scale recall of the Galaxy Note 7, Samsung is reportedly reminding owners of other devices with "7" in the name that their phones are still safe to use. A staff member for tech blog TechnoBuffalo reports receiving a push notification on a Galaxy S7, apparently from Samsung, that specifies that the phone "is not an affected device" and is not subject to recall. It's not yet clear whether Galaxy S7 Edge owners are also receiving these messages, nor whether owners of older Samsung phones are getting them.

While the S7, the S7 Edge, and the Note 7 are all markedly different phones, the messages may come in handy for people who have heard about the spontaneously combustions and the subsequent recall, but only know they have "a Samsung Galaxy" phone. They may also go some way to repair Samsung's brand reputation among its customers, which is likely to be tarnished by both the company's failure to spot the Note 7 problems before bringing the phone to market, and the failure to fix it once devices were in consumer hands. The company's finances have already taken a hit from the recall — Samsung decreased its expected profits by a third yesterday.

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