AT&T is now on its way to acquiring Time Warner for more than $80 billion. The deal promises to have a massive impact on the tech and entertainment industries. But seeds of this merger were planted almost 30 years ago. Back in 1987 AT&T did a deal with DC Comics (which is now held by Time Warner) to have an animated Clark Kent and Lois Lane appear in a Super Bowl spot promoting the AT&T Card. And none other than Christopher Reeve and Margot Kidder are voicing the characters!
Can we expect the Justice League to promote AT&T's digital services? What kind of service does Aquaman need in Atlantis? We'll probably find out soon enough.