In the early 2000s, the digital photography revolution made it possible for miniaturized camera hardware and image sensors to be packed into cell phones without adding a significant amount of weight. Then the iPhone was announced. As the smartphone war began, the camera became an important part of the ongoing spec race. Competitors tried to beat Apple in making an excellent camera (and app) that was easy to use — and it took until this year for that to start happening.
Now, two-thirds of adults in the US own a smartphone. The average smartphone user takes at least 150 photos per month. Instagram has half a billion monthly users. Even if it’s just selfies or pictures of lunch — nothing has familiarized people with photography like smartphone cameras. It’s now a part of our everyday lives.