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Refreshing The Verge

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The Verge turns five on November 1st, so to celebrate, we're changing things up on every platform you can find us. Follow along in the stories below as our editor-in-chief covers the process of refreshing the Verge brand, what brings it all together behind the scenes, and where The Verge is going from here.

  • Nilay Patel

    Nov 1, 2016

    Nilay Patel

    Welcome to Verge 3.0

    Things look a little different around The Verge today. Very different. Like a thousand lasers shining through your mind, pointing at the future.

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  • Nilay Patel

    Oct 31, 2016

    Nilay Patel

    Refreshing The Verge: how does this thing make money, anyway?

    Verge logo stock

    The Verge turns five on November 1st, and we’re in the process of refreshing our entire brand for the next five years. In Refreshing The Verge, we’ll be looking at how that refresh process works, and what it’s like to adapt a brand like The Verge to a world where media platforms have become dominant.

    In the five years since we launched The Verge, a lot of things have changed about our brand and the media industry it operates in: our mission has expanded to cover science, culture, and transportation, our ambitions in video have gone from a sideline to the most important driver of growth, and we’ve moved from a single all-powerful desktop web experience to a distributed model that finds our audiences on a wide variety of mobile platforms. Things are getting pretty complicated around here.

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  • Mandy Brown

    Oct 21, 2016

    Mandy Brown

    Refreshing The Verge: no platform like home

    tshirt lead

    The Verge turns five on November 1st, and we’re in the process of refreshing our entire brand for the next five years. In Refreshing The Verge, we’ll be looking at how that refresh process works, and what it’s like to adapt a brand like The Verge to a world where media platforms have become dominant.

    One of the biggest advantages The Verge has always had is Vox Media’s own proprietary publishing platform, Chorus. As we think about building The Verge for a future where other media platforms command more and more of our audience’s attention, the needs and demands of Chorus have also changed — what started as an efficient tool for writing articles and publishing a website now needs to become a system for creating a wide range of formats and managing distribution to multiple platforms. In this installment, I’ve asked Mandy Brown, Vox Media’s Director of Publishing, to talk about the future of our platform — and really, the future of publishing tech.

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  • Nilay Patel

    Oct 13, 2016

    Nilay Patel

    Refreshing The Verge: writing a new mission statement

    verge logo wall

    The Verge turns five on November 1st, and we’re in the process of refreshing our entire brand for the next five years. In Refreshing The Verge, we’ll be looking at how that refresh process works, and what it’s like to adapt a brand like The Verge to a world where media platforms have become dominant.

    When we launched The Verge in 2011, our founding team was a very small group of people who’d worked together for a long time, joining a company called SB Nation that had around 80 employees who’d also worked together for a long time. It was very easy for decisions to filter out to the entire Verge team, and it wasn’t all that difficult to communicate with the entire company when necessary. So our mission statement at the time we launched was very simple — I don’t even know who wrote it, or when:

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  • Nilay Patel

    Oct 6, 2016

    Nilay Patel

    Refreshing The Verge: Facebook video, Google AMP, and the (non)future of the web

    verge logo share this video gif

    The Verge turns five on November 1st, and we’re in the process of refreshing our entire brand for the next five years. In Refreshing The Verge, we’ll be looking at how that refresh process works, and what it’s like to adapt a brand like The Verge to a world where media platforms have become dominant.

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  • Nilay Patel

    Oct 3, 2016

    Nilay Patel

    The Verge is turning five on November 1st, and we're refreshing our entire brand

    The Verge will turn five years old on November 1st, 2016.

    If you’ve been with us since the beginning, I’d bet that number is just as strange to you as it is for me — it feels at once like The Verge has been around forever, and also like it’s only just beginning. Five years ago, we didn’t have any audience at all; last month 36 million people read The Verge and millions more viewed our videos. Five years ago our staff of just under a dozen was largely in New York; today it’s nearly 70 people around the world. Five years ago we were a group of bloggers with a hazy idea about the next generation of technology coverage; now we operate teams that cover technology, culture, science, and transportation across a huge range of formats from blog posts to videos to art-directed features.

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