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Taylor Swift is now making original content for AT&T

Taylor Swift is now making original content for AT&T

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Taylor Swift’s dominance is spreading over to AT&T. At today’s DirecTV Now unveiling, AT&T executive Brad Bentley announced a new partnership between the telecom and “Bad Blood” singer called Taylor Swift Now. As part of the partnership, AT&T customers who happen to love 1989 will get exclusive content and footage, all ready for streaming.

The new content deal is part of AT&T’s initiative focusing on original programming. Fans on AT&T will be able to watch 13 episodes featuring behind-the-scenes footage and commentary featuring Swift herself. It’s not clear when the episodes will debut, but Bentley did indicate that the episodes would launch in a few weeks.

Obviously, this is only the latest deal Swift has inked with a major tech company in recent years. The singer-songwriter already has a lucrative deal with Apple for Apple Music, a partnership that has so far yielded some pretty painful ads. (We’re absolutely counting the recent Drake ad here.) Hopefully the AT&T content will be a bit better.