After launching ephemeral live video for a test group of its users, Instagram just announced that the feature will be widely rolled out to everyone in United States beginning today. You can start a live video from the camera in the app’s Stories section, and followers with Instagram open will see a “live” badge while you’re broadcasting.
But what sets Instagram’s approach apart from parent company Facebook and others is that once a live video has concluded, it disappears from the app and isn’t available for replay afterwards. There’s a “Top Live” section in Instagram’s Explore section now to point you toward popular live videos happening at any given moment. But once they’re over, they’re gone. Instagram says it does this “so you can feel comfortable sharing what you want, anytime.” If you’re in the US, live video should show up on Android and iOS within the next few days.