While many of you may have tired of the charms of Pokémon Go, a whole new group of trainers is just about to get started. Today developer Niantic Labs announced that the augmented reality mobile game is finally available in South Asia. Users in India, Pakistan, Nepal, Bhutan, Sri Lanka, and Bangladesh can download the game from both Google Play and Apple’s App Store starting today. “The Niantic team had to resolve a few administrative challenges before launching in order to ensure we could provide the best experience possible,” the developer explained in a brief blog post.
The continued international expansion of Pokémon Go comes at a busy time for the game. Just yesterday Niantic began adding the first wave of generation two pokémon to the game. Meanwhile, last week the developer announced its first two commercial partners in the US, turning thousands of Sprint stores and Starbucks cafes into pokéstops and gyms. At Halloween the game also kicked off its first limited-time in-game event.
All of these developments are aimed at helping the game both retain players and attract new ones, something it’s struggled to do since the game’s explosive popularity began to wane in late summer. Currently, trainers who play now can find and befriend a special version of Pikachu wearing a Santa hat.