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Tinder’s new Apple TV app confirms dating is a spectator sport

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Tinder is now available on Apple TV, allowing you to view potential matches on the big screen and swipe left or right using Apple’s touch-sensitive Siri Remote. (Voice controls are, disappointingly, not supported.) It may sound a little intense for a dating app, but it confirms what we’ve always suspected: dating is now firmly a spectator sport.

Tinder’s new ad campaign for the app makes this clear, with a bunch of 20 to 30-second spots showing life inside a comfortable-looking household where the two adult-ish children are still living at home (sooooo millennial, amirite?). Friends come round to vet potential matches, mom and dad offer their own unsolicited advice, and even nana has a go.

It’s certainly not a stretch. I’m not a Tinder user myself, but more than a few times I’ve been hanging with friends at a pub or flat, and someone has got out the app so that everyone gawk at the alternately earnest, pretentious, and embarrassing human slideshow inside. I mean, who doesn’t like the opportunity to judge a complete stranger based on nothing more than a few pictures and lines of text? Religions have been founded on less.

That being said, while this is fine with friends, playing Tinder with your family present must be quite a bit stranger. Still, if you’re home for Christmas and worried there won’t be enough pointless arguments and misunderstandings to fill the time — try Tinder on your TV instead.