YouTube’s most popular channel, PewDiePie, hit a new milestone today, crossing 50 million subscribers. Earlier this week, in a rant about how changes to the service were costing him views, PewDiePie promised to delete his channel when he hit this milestone. In a tweet today, he said the end will arrive at noon (5PM GMT) tomorrow.
Promising to delete your channel, like announcing that you’ve decided to quit YouTube, or cancel your vlog, is not something most creators follow through on, at least not for good. But as PewDiePie put it, “complaining about YouTube gets you views.” It’s a populist punching bag that creators are only to happy to take advantage of when they are looking for a headline that will cut through the clickbait.
PewDiePie is currently working on the second season of Scare PewDiePie, a produced web series that is available only to YouTube Red subscribers. Killing his channel now would be something like Dave Chappelle walking away from comedy at the very height of his career. Which kinda makes sense, when you consider how both seemed increasingly disillusioned with the medium that brought them to the top.
We’ll keep an eye on PewDiePie’s channel tomorrow and be ready to mark the end of an era should YouTube’s most popular creator call it quits.