It appears that DirecTV Now, AT&T’s new internet TV streaming service, is down for many customers, all of whom are furiously tweeting at the service’s various Twitter handles this evening. Now, it’s pretty standard for online services to go down from time to time, but this is only DirecTV Now’s second week of availability. AT&T began offering the service, which lets you watch network and cable television on a wide variety of streaming devices and screens, on November 30th.
Quite a few subscribers are expressing their frustrations online, and replies from the Twitter handle @DirecTVNowHelp confirms the service is experience an outage.
DIRECTV Now may be down, according to several posts here and elsewhere. Down on my iPad. pic.twitter.com/jYE12Ih6ON— Swanni (@SwanniOnTV) December 10, 2016
@directvnow you're busted! I brought everyone over to watch a blank screen. I hate you.— Nate Hill (@NateHillEsq) December 10, 2016
@MattHopper1 Matt, we appreciate your patience! We're fixing our streaming issues now. ^CrisH— DIRECTV NOW Help (@DIRECTVNowHelp) December 10, 2016
And while it may be understandable that the company may have some kinks to work out with its technical backend, it certainly doesn’t send the right message to consumers. AT&T is trying to differentiate itself from a crowded field of internet TV options that already includes Sony’s PlayStation Vue and Dish Network’s Sling TV. The company is also trying to convince cable subscribers or those who subsist solely on Netflix that it makes sense to subscribe to a skinny bundle for $35 or more a month. One thing that will get consumers to cancel the subscription fast, or avoid signing up in the first place, is if the experience of watching live TV over the internet doesn’t work as well as a cable box.