But while much of Volvo's recent success has come from that SUV, Volvo's heritage — and much of the company's greatest successes — have come from the station wagon. And, with the new Volvo V90, the Swedish carmaker is looking to take over the segment once again.
Sadly, it's a part of the market that has been crushed in recent years by crossovers and SUVs. But for certain folks (especially those living in Vermont, Colorado, or Washington State, where Volvo sells particularly well) the station wagon remains a great way to transport your skis or golden retrievers or 2.4 kids.
The V90 is the wagon version of the S90 sedan (which is itself the sedan version of the XC90 SUV), which has been spectacularly well received since it launched last year. That means it has an awesome powertrain, capable of delivering more than 400 horsepower (in a station wagon!) if you tick the box for the T8 plug-in hybrid package. It also means it looks amazing inside and out. Even the back end looks nice, which made The Verge cars editor Chris Ziegler, who didn't much care for the rear of the S90, happy.
We don't know much about pricing or features, aside from the same high-end safety and semi-autonomous stuff that the S90 and XC90 have. But there's plenty of time for all that, because the wagon won't hit dealers until later this year.
For now, just smile at the return of the Volvo wagon. And watch the amazingly Swedish launch video above. The V90 will debut at the Geneva Motor Show next month.