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Uber’s app takes longer to open thanks to its new logo

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Just a few minutes ago, Uber unveiled its redesigned branding and app logos in a feel-good blog post along with an accompanying piece on Wired about the behind-the-scenes work to craft the new look. “I don’t know what’s going to happen,” Uber CEO Travis Kalanick told Wired in the days before the redesign was to be revealed, “but I feel that it’s going to be good.”

Well, someone forgot to check on the most important factor when it comes to making major changes to an app that millions of people use on a daily basis — the load time.

So thanks to a new sequence that makes you stare at the new Uber logo, the app will now take longer to open while you stand on a street corner waiting to be whisked out of the cold by a stranger in a Prius. But it looks nice!