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What happened to Core M?

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The Core M pricing structure seems to have changed drastically. Last year's Broadwell Core Ms had models from 5Y10 to 5Y71 with various clocks all for the same price of $281. This year Intel appears to have taken a more standard approach and offers models labeled m3, m5, and m7, similar to their Core i line. Also similar to the Core i line is pricing, with the models ranging in price from $281 to $393.

Does anyone know of the reason why the Skylake Core m's aren't all the same price as they were in Broadwell? The higher price seems to suggest that the higher models are objectively better, when last year they were simply higher clocked.

Thanks for any explanations or thoughts.