Only eight days after launching, the app that let people see the Instagram feeds of any public user has lost its API access. Being had gained 40,000 users in the days since its launch and had 11,000 people download the app in the last day. Its popularity could have been its downfall, however, especially now that Apple was putting it on its featured App Store page. The company hasn’t yet confirmed whether the loss of access to Instagram’s API was intentional.
Being aimed to let people see Instagram through the eyes of other users, like celebrities and friends. The app pulled together the different users people followed to recreate their feeds on the app. So, for example, a Being user could "become" Kim Kardashian and see all the makeup artists and friends she follows.