The Happy Googles are formed by tearing a portion of the specially designed Happy Meal box into a foldable outer shell. An included pair of VR lenses are inserted into said with, presumably, a parent's smartphone.

Now, as McDonald's considers a global rollout, I will weigh the pros and cons of the Happy Goggles.

Pro: The Happy Goggles could introduce virtual reality to an audience of millions, many of whom haven't come in contact with VR.

Con: McDonald's boxes smell like stale french fries, and that smell could be transferred to your child's face.

Pro: More children would have access to virtual reality, potentially normalizing the format for a generation that may sculpt its future.

Con: In 2014, McDonald's personified the Happy Meal box, below. You would be asked to rip this creature into shreds of skin, then reconstruct it into a small box that you press over your eyes and nose.

Pro: Real humans who aren't bartenders or drug dealer would have to ask with a straight face, "Would you like Happy Goggles with that?"

Con: I'm sorry, I just realized that box's mouth is an infinite black void into which I could fall and never return from.