A moment the world has waited for has finally arrived: Taylor Swift is getting into mobile game development. The pop star has partnered with music industry-friendly studio Glu Mobile to develop a smartphone title due out in late 2016, the game company announced today. For Swift, it's a clear indication she intends to try and grab some of the mind share of free-to-play guru and professional famous person Kim Kardashian. The reality star's Kim Kardashian: Hollywood mobile game became an instant money-maker and spawned countless pop culture reflections on celebrity obsession and brand-building when it launched in June 2014.
"Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity," said Glu CEO Niccolo de Masi, in a statement. "Accordingly, we will spend the required development time to ensure this innovation is achieved." Swift's social media presence and cultural cachet is astronomical, with nearly twice the amount of Twitter followers as Kardashian and a Facebook page with almost three times as many likes. A mobile game wouldn't be Swift's first foray into interactive art. She won an Original Interactive Program Emmy award last year for a 360-degree video app titled AMEX Unstaged: Taylor Swift Experience, which gave fans an inside look at the making of the "Blank Space" music video.
Taylor Swift wants you to make in-app purchases
The deal is another huge get for Glu, which has become Hollywood and the music industry's go-to partner for packaging polished marketing campaigns as incredibly lucrative and addicting free-to-play mobile games. Following Kim Kardashian Hollywood, Glu went on to create Katy Perry: Pop and film-oriented games like James Bond: World of Espionage featuring Daniel Craig, Terminator Genisys: Guardian featuring Arnold Schwarzenegger, and Sniper X with Jason Statham.
Still, Kardashian title remains Glu's biggest hit, having earned the company more than $40 million through in-app purchases and racked up 22.4 million players in the first three months after its release. Glu Mobile's stock is up 27 percent after announcing the Swift partnership.