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Audi's Super Bowl ad claims driving an R8 is like going to the moon

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Continuing what has become something of a theme for Audi, the German luxury carmaker has a Moon-themed ad running in the first quarter of the Super Bowl this weekend.

It's called "The Commander" and it shows a retired astronaut, quietly reminiscing at home about his interplanetary journey from long ago. But, according to Audi, he can recapture his youth by driving his son's Audi R8.

OK, a little ridiculous, but it's a TV ad and it's fine. What's interesting is Audi's continued use of the Moon in its marketing. There's the virtual reality tool that Audi has built for its dealerships that lets you put a car on the Moon, the wonderful moon rover that the company has sponsored, and now this ad.

Maybe the company is just hoping to deflect from its more earthly diesel-related problems by shooting for the Moon, or maybe it's all building to some bigger announcement? Who knows. Either way, while we have our doubts about the Audi R8 being as exciting as a Saturn V rocket, it's still a pretty fast ride.