Surely you’ve heard the rumor by now: Apple will launch a new 4-inch “iPhone 5SE” at a March 15th event. But how many people are pining for a return to the days when your thumb could reach every corner of the display?
Apple’s profits exploded in late 2014 after it finally introduced a phone that was uncomfortable to use one-handed. Two phones in fact: the 4.7-inch iPhone 6/6S and 5.5-inch iPhone 6 Plus/6S Plus. Sales have since plateaued, and are now forecast to decline for the first time since the iPhone was launched almost a decade ago. This has left investors wondering where the next growth engine will come from.
Tim Cook recently told analysts that 60 percent of iPhone users still haven’t upgraded to the larger screen sizes. That’s a not-so-insignificant upsell opportunity for a company that sold over 230 million iPhones in 2015.
Question is, what are these people waiting for? Is it a more capable version of the last 4-inch iPhone, 2013’s iPhone 5S? Probably not. Not unless enough people think an iPhone with a 4-inch display is the perfect iPhone.
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