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StubHub will soon start selling tickets directly

StubHub will soon start selling tickets directly


But only Philadelphia 76ers tickets, for now

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StubHub is trying to be more than just that app you turn to when you see those two little words: sold out. Today, the secondary ticket seller announced it will soon start selling tickets directly from venues, beginning with the 2016 Philadelphia 76ers season. The new platform won't differentiate between primary and secondary ticket sales, so users will be able to view all available tickets in the same space.

Do you like this one basketball team?

The move feels like a challenge to the ticket-selling giant Ticketmaster, which has been the official NBA ticket seller since 2007. Ticketmaster also runs its own ticket exchange platform alongside its more popular direct-from-venue ticket marketplace. But the current playing field is crowded: New York City startup SeatGeek aggregates secondary ticket sales, helping users find the best deal on re-sold tickets.

Fans who buy a 76ers ticket on StubHub will have the option to resell it on any third party platform if they can't make the game, Venture Beat reports. For now, the 76ers will be the only team selling tickets on StubHub once the season begins, but StubHub will be adding more partners in the future.