LG's G5 is set to be a major departure from the company's previous flagship phones, with an entirely new design featuring an unusual accessory slot at the bottom. And LG just announced a new feature — according to a GIF posted to Facebook and reproduced below, the phone will have an "always-on" screen. "Never go asleep while others do," LG's message implores.

That doesn't mean that the phone's regular display will always be on, of course. It looks like the screen will display basic information like the time, date, and notification alerts in a black-and-white state. That's not a major departure from what Motorola has done with active notifications on phones since 2013's Moto X, but it does suggest that LG could switch to a new screen technology for the G5.

OLED screens don't use conventional backlights, meaning they can save power when only certain parts of the display is used. That may be how the G5 is able to work with an "always-on" screen — the LCD in the G4 would consume a lot of power no matter what it displayed, so OLED would tend to be a better fit for this kind of feature. Android Authority, however, claims to have heard that the G5 won't use OLED.

LG experimented with similar functionality by putting a tiny secondary display in the recent V10 phone, and LG Display recently announced that it will invest billions into increasing its OLED production capability.

The G5 will be announced on Sunday February 21st at Mobile World Congress in Barcelona. We'll be there, so stay tuned.

Update, 11:30PM: Added report from Android Authority.