clock menu more-arrow no yes

Filed under:

Of course Disney brought a life-sized TIE Fighter to Austin, Texas

The brand activation awakens

SXSW is often more of a marketing free-for-all than an actual conference or festival, so if you're a company that's trying to promote the upcoming Blu-ray release of one of the biggest movies of all time, what do you do? You bring a life-sized TIE Fighter to Austin, Texas, of course.

Here at SXSW Disney has erected a 20-foot tall TIE Fighter to promote The Force Awakens, which is coming to home video next month. (The behind-the-scenes documentary that's part of the release, humbly titled Secrets of The Force Awakens: A Cinematic Journey, is having its world premiere at the festival on Monday.) The display comes as a bit of surprise, with Disney building it in relative secrecy last night near a collection of food trucks that's known during the festival as "SouthBites." Sadly, you can't actually sit in the thing, but if you're here in Austin and want to get tacos and then hang with a First Order stormtrooper, you know exactly where to go.


Gaming

Sega wants to turn Persona into a live-action show or movie

Entertainment

Netflix is bringing Cameron Diaz out of retirement for a new movie with Jamie Foxx

Entertainment

Millie Bobby Brown to star in Netflix sci-fi movie directed by the Russo brothers

View all stories in Film