Skip to main content

Filed under:

SXSW Music 2016: The artists, speakers and breakout performances

Share this story

There's a shift that happens midway through SXSW madness here in Austin — the streets get a little drunker, the jeans get a little skinnier, and the median age goes down by about a decade. Music, the original beating heart of SXSW, takes over, and the result is the largest festival of its kind in the world. With an endless parade of sponsored showcases and off-site day parties, what was originally a major hub of music discovery has become the bewildering IRL version of a streaming service: every artist ever, available more or less on demand. The Verge is on the ground trying seeing as much of it as we can — and yes, mom, staying very hydrated.