There's a shift that happens midway through SXSW madness here in Austin — the streets get a little drunker, the jeans get a little skinnier, and the median age goes down by about a decade. Music, the original beating heart of SXSW, takes over, and the result is the largest festival of its kind in the world. With an endless parade of sponsored showcases and off-site day parties, what was originally a major hub of music discovery has become the bewildering IRL version of a streaming service: every artist ever, available more or less on demand. The Verge is on the ground trying seeing as much of it as we can — and yes, mom, staying very hydrated.
'There are people from five different states here, and I know all of them just from being a touring musician.'
'People don't care about genres, what you look like, your age. They just want to have a good time.'
What happens when you skip Drake and go rogue at a giant festival
At one point, I make the observation that she has a huge imagination. "It's too big sometimes," she laughs. "It's so fucking big. My little poor pockets are like, 'Dawn, you cannot fly today. You cannot have wings today.' I'm like, 'I want them.'"
Or, how one 13-minute set at SXSW was the best show I've seen in years
It was like a musical prix fixe menu, and it was tasty
Hanging out with the most fun guy in hip-hop right now
'Gold Bond powder. Gold Bond in the shoes, in the pants.'
We've all been in the car or at a show when a song comes on that provokes a seemingly involuntary physical reaction, whether it's goosebumps or a bout of extreme headbanging.
Featuring D∆WN, Julien Baker, Rome Fortune, and more
But were too problematic to ask
And he has the speculative fiction to prove it
With a Skrillex co-sign, Wiwek will soon be a much more recognizable name
'If you're a man at the table and... there are only men at the table, ask yourself: how can I do better?'
"Getting in touch with a real human being isn't as easy as you might think."
"We don't want the band's presence to distract from this important mission."
'We're celebrating the female voice on Tumblr.'