Hello. It's Friday. I just finished an hour long discussion about the nature of journalism on the internet that got pretty heated. The internet is exhausting — there are too many things to learn how to do. It is difficult.
But the internet also gives you this: a baboon thunderstruck and amazed at the sight of a simple card trick. You can watch it over and over on Vine (where it is blowing up via a tweet). You can also watch it in the YouTube video above, which is just about to crack a million views after two days. You can note that it was posted by America's Funniest Home Videos, that stalwart of viral content before there was an internet to spread viral content. Imagine sitting down with your family every Sunday evening to watch Bob Saget show you cat videos for half an hour. That is a thing we once did: instead of consuming viral animal #content all day, we kept it localized to a single weekly session. The worst, right?
Here is the Tweet that brought this video to me:
It came to me by way of Kumail Nanjiani (star of Silicon Valley) by way of PJ Vogt (host of the Reply All podcast). My colleagues confirmed it was a baboon and found the source YouTube video by "literally just Googling baboon" and seeing the video appear in the "News" section of Google. Just think of all the Internet Things you might need to know so you can understand what's happening with the spread of this thing.
This is the part where you expect my setup about that argument about journalism on the internet to dovetail with the image of a Google News search above, with a clever meta-joke about this very post participating in this dynamic — followed by an exegesis that alternately excoriates and praises meme culture and its effect on journalism. Cherry on top: the Today Show posting another video of a primate losing it over a magic trick two days ago.
Sorry to disappoint. Such concerns usually amount to little more than concern trolling and hand wringing. Those exercises are left to the reader. Because it's Friday, and we all need to see a baboon see some magic. Happy Friday to you.