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You can now watch competitive Call of Duty matches live inside Call of Duty

But only on PS4

Imeh Akpanudosen/Getty Images

Activision has just launched a new feature for Call of Duty: Black Ops III called the "live event viewer," which allows players to tune into e-sports matches from directly within the game. Those matches, naturally, will be from the newly launched Call of Duty World League, with weekly competitions scheduled in three different regions, including North America, Europe, and Australia / New Zealand. The feature is only available in the PS4 version of the game, however, likely due to sponsorship reasons; it's technically called the Call of Duty World League Presented by PlayStation 4, after all.

Black Ops III isn't the first game to offer a feature like this — Dota 2 similarly features a very robust in-game match viewer — but the addition is just one part of a broader strategy from Activision to become a big player in the rapidly growing world of e-sports. Not only did the publisher launch a competitive league for Call of Duty in November — complete with a $3 million prize pool — it also formed a dedicated e-sports division and acquired pioneering e-sports group Major League Gaming, with the intent of building a broadcast network that aspires to be "the ESPN of e-sports."