President Barack Obama and First Lady Michelle Obama will each give keynote addresses at this year's SXSW, festival organizers have just announced. The yearly festival, which features live music, film screenings, and hosts the tech industry, begins next week in Austin, Texas.
President Obama's keynote will take place on Friday, March 11th, during the "Interactive" portion of the festival. He'll take part in a conversation with Evan Smith, the CEO and editor in chief of The Texas Tribune, that is focused on "civic engagement in the 21st century." Michelle Obama will appear the following week, on March 16th, during the "Music" portion of the festival. The first lady will be speaking about the White House's "Let Girls Learn" initiative, which is focused on helping "the 62 million girls around the world who are not in school today." The talks will be open to SXSW Interactive and music badge holders, respectively, but no further details — including time and location — have been given.
While SXSW has previously hosted talks from the likes of former vice president Al Gore and former first daughter Chelsea Clinton, the appearance by the Obamas will mark the first appearance by a sitting president or first lady in the festival's history.