It's not Thursday Night Football, but Amazon can now say it'll be streaming the NFL this year. NFL Films and Amazon Video have jointly announced a new show called All or Nothing, which promises a behind-the-scenes look at a single NFL team over the course of a season. Season one, set for release this summer, will recount the 2015 Arizona Cardinals’ season which concluded at the NFC championship game.
"All or Nothing will offer fans a glimpse into the week-to-week drama that unfolds within the lives of players, coaches and owners of an NFL franchise during the course of the regular season," the NFL announced in its press release. For football fans, here's the full synopsis:
In All or Nothing: A Season with the Arizona Cardinals, NFL Films takes viewers inside the locker room, on the sidelines, and to the homes of Cardinals players and team personnel for an extraordinary view into the NFL’s regular season, one that would ultimately result in the best regular season in franchise history. The inaugural installment of the series picks up with the Cardinals following the season-ending injury to quarterback Carson Palmer in 2014. It follows the team’s brain trust of Bidwill, general manager Steve Keim and head coach Bruce Arians starting with the 2015 NFL Draft and continuing throughout the season. Along the way the series chronicles the on and off-field events in the lives of Arizona players, including Pro Bowlers Palmer, wide receiver Larry Fitzgerald, cornerback Patrick Peterson, and safety Tyrann Mathieu.
The first season will span eight hour-long episodes. According to NFL Films, its crew was "embedded with the Arizona Cardinals at the team headquarters in Tempe, at games both at University of Phoenix Stadium and on the road, and in the lives of players, coaches, and team executives away from the field."
All or Nothing's announcement comes as several companies continue to vie for digital rights to the NFL's Thursday evening games. Amazon, Verizon, and Facebook are said to be bidding on the deal, and the league is expected to announce its chosen partner in the very near future. According to Recode, Apple decided against bidding on the Thursday NFL games, determining that the substantial cost wouldn't do enough to differentiate the Apple TV from its living room competition. Amazon clearly hopes that All or Nothing might boost Prime memberships and sell some Fire TV boxes.