Though he's not a celebrity in any traditional sense, T-Mobile CEO John Legere has now joined a growing list of notables with their very own Twitter emoji. The outspoken exec was given an emoji, which appears alongside the hashtag #TweetJohn, to celebrate the launch of the Uncarrier initiative three years ago as well as to tout his prickly, off-the-cuff social media presence.
"I hear every minute of every day how we're doing and what we need to do different" Legere said in a television interview with CNNMoney. "And when I touch as many people as I can, I not only learn and become a better CEO, but I see customers coming in. They just say, 'I can't believe you're on Twitter and you favorited my tweet. I'm switching!' I'll take that."
Legere has made a name for himself for his no-holds-barred approach to Twitter, tweeting at fans and taking jabs at competitors. It's the same persona he's fostered onstage at T-Mobile events and in press releases. Twitter has worked with a number of companies to make their emoji, but that usually involves payment. (One can imagine the new #BatmanvSuperman hashtags cost a pretty penny.) But after the Pope, Legere is only the second person or brand to have an emoji made for him for free.