Kanye West's new album The Life of Pablo should land on major streaming services tomorrow, a change that's taking place despite West's February promise the album would remain a permanent Tidal exclusive. Sources tell The Verge the album should be available on Spotify tomorrow, and Re/code and Mashable are both reporting The Life of Pablo will also be available on competitors like Apple Music and Google Play Music. The album's full exclusivity was punctured earlier this week when singles "Famous" and "I Love Kanye" were made available on Spotify and Apple Music. West tweeted The Life of Pablo would "never never never be on Apple" on February 15th, one day after The Life of Pablo's release; the album remained a Tidal exclusive for about a month and a half.
Nothing about The Life of Pablo's release has been remotely traditional, and it's possible to argue the album hasn't truly been released yet. West is still tinkering with the final arrangements and mixes of each song — he's changed at least a dozen tracks this week — meaning The Life of Pablo's Tidal availability has been more like a public beta than a true, final release. If the album's temporary exclusivity was just a ploy to boost Tidal's lackluster subscriber numbers, you can consider it a success. The service announced it reached 3 million paid subscribers earlier this week, and it also noted that the tracks making up The Life of Pablo were streamed 250 million times in their first 10 days on Tidal.
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