Netflix is beefing up its foreign-language original programming with a new drama being shot and produced in Spain, according to Variety. It doesn't have a title yet, but almost every other piece of the puzzle is in place: it has a show-runner (director Carlos Sedes), an episode count, a topic (four women working together as switchboard operators in 1920s Madrid), and a premiere date: 2017. It'll start production later this year. It isn't Netflix's first Spanish-language program — the Mexican comedy Club de Cuervos and the bilingual cocaine drama Narcos beat it to that distinction — but it is the company's first original series with roots in Spain.
Netflix started operating in Spain last October, expanding into the country as part of a smaller wave that hit before its blockbuster expansion announcement at CES in January. Chief content officer Ted Sarandos promised the company would work with local talent on original series, a promise that's starting to be fulfilled now. "Netflix is about bringing great storytelling to the world," said Sarandos. "We're looking for great storytellers and worlds that people have not seen before and that can travel around the world — stories that are entertaining in Spain, but also for our viewers around the world."
The series is also part of a larger push for diverse content that's started to bear fruit in Netflix's content development and acquisitions. The company is developing shows in French, Portuguese, Japanese, German, and Italian, the bulk of which will be available by the time its new Spanish drama hits the air, and each show is an important part of Netflix's battle for subscribers in territories around the world.