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Snapchat is bringing bat selfie sticks to MLB dugouts

Company expands partnership with MLB under multi-year agreement

Snapchat is expanding its partnership with Major League Baseball to include new features that bring users even closer to the field. The campaign will kick off with a special spring training event on March 11th. Snapchat says for that day, users will have "unprecedented access" to professional baseball players as they contribute to an MLB Live Story, and they'll be able to experience spring training games from unique camera angles. That's because for the first time, MLB players will be allowed to use smartphones in dugouts and bullpens, as well as a "SnapBat," which Snapchat describes as a "bat selfie stick." (It apparently won't be used at home plate.)

Under a multi-year deal announced today, Snapchat will continue to provide coverage of opening day, the all star game, and the World Series, in addition to regular season games and events. MLB partnered with Snapchat last year, in an effort to bring users closer to the experience of live baseball games. The league has also expanded its own streaming service in recent years, as The Verge reported last year. Terms of the deal announced today were not disclosed.