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Amazon is creating a new virtual reality platform

Amazon is creating a new virtual reality platform


Job posting for VR team leader reveals plans

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Amazon is creating a new virtual reality platform, a job posting on employer evaluation site GlassDoor has indicated. The posting, spotted by UploadVR, calls for a senior software development manager for a new virtual reality team. The posting doesn't specify exactly what the successful candidate will be working on, but they will be responsible for "building the Virtual Reality experience within Amazon Video."

Netflix already has an app for Samsung's Gear VR

The retail giant says that this will include "an ingestion and playback platform for Virtual Reality experiences" that could operate like its competitors' platforms — Netflix already has its own virtual reality app for Samsung's Gear VR headset, while Hulu is scheduled to put out its own VR app, and the content to watch on it, this spring. Netflix's VR app is currently designed to let you watch its 2D content, but Chris Jaffe, VP of product innovation, said that the company was "very interested in where [VR] could go in storytelling," hinting at a future with full 360-degree movies.

Amazon's posting suggests that it too is targeting full 3D experiences. "The future will not be limited to passive 2D experiences," the posting reads. "The Virtual Reality team will explore and create the platform and interface for immersive storytelling." By beating competitors like Hulu and Netflix to the punch for 3D experiences, Amazon's streaming video service could become the favored choice for those who shell out for a VR headset, but with existing libraries of thousands of regular 2D movies and TV shows and the expense of creating 360-degree video, it may be some time before we see what the company is planning.