Amazon is launching its first live online show today, and it will be available for free to all users. The show, called Style Code Live, is a 30-minute, daily fashion and beauty program that will be streamed Monday through Friday at 9PM ET. As first reported by Variety, the show will be hosted by Lyndsey Rodrigues, Rachel Smith, and Frankie Grande, in addition to a rotation of special guests. Danielle Bernstein from the fashion blog WeWoreWhat will be the show's first guest tonight, with Meghan Trainor and Keri Russell scheduled to appear in upcoming episodes.
Style Code Live will not have any advertising, though viewers will be able to purchase the beauty products mentioned on the show through a gallery located below Amazon's video player. Munira Rahemtulla, who's heading the new show, tells Variety that it will also feature a live chat and other ways for viewers to interact with hosts during the stream. "We can talk about what’s trending now, what’s happening in social media," Rahemtulla said. "That way we’re able to create a community of people talking about fashion and beauty."