10 Cloverfield Lane opens this Friday, and the "blood relative" to Drew Goddard's 2008 found footage film Cloverfield has taken the Bad Robot mystery box to the next level. Two months ago the first trailer for the John Goodman-starring thriller dropped pretty much out of nowhere, and it's arriving in theaters this week, with details just about as scant as they were then.

We've seen the film, and trust us — the less you go in knowing, the better. I sat down with producer J.J. Abrams to talk about how he manages to keep his movies so expertly under wraps, and how his collaboration with first-time director Dan Trachtenberg came about.