Skip to main content

Revisit the mid-2000s through iPod commercials

Revisit the mid-2000s through iPod commercials

Share this story

560 apple earbuds

The iPod commercials left an impression on a young me. I don't remember the first time I saw those silhouettes dancing in front of neon backgrounds, but I do know that I can't forget them. They defined a specific iPod-obsessed era: the early and mid-2000s. People dressed up as the anonymous dancers for Halloween, downloaded the singles from the commercials, and, well, bought iPods. And because it's Apple's 40th birthday today, and because I can't resist revisiting past music choices, I'd like to look back at those ads. Join me!

Here we have the first iPod commercial, which ran in October 2001. The ad features "Take California" by the Propellerheads, and brags that the iPod can hold 1,000 songs in your pocket. I've never heard of the Propellerheads, but according to the highly accurate Wikipedia, they broke up in 2003 after releasing only one album. Pour one out for the Propellerheads.

Hm, what else do we have in the iPod commercial vault? I think we should jump ahead to the silhouette commercials because, really, those were the pinnacle of iPod commercials and lasted for roughly a decade. One dedicated YouTube user compiled every silhouette ad into a 13-minute video. If you have some time to directly stream branding into your brain, you should check it out!

Of the silhouette phase, the commercial that sticks out most in my mind is Jet's "Are You Gonna Be My Girl" spot. The band formed in 2001 and broke up in 2012. They had a solid 11 year run with three albums, 14 singles, one iPod commercial, and a very NSFW Pitchfork review.

The Ting Tings put their song "Shut Up And Let Me Go" in a revamped silhouette commercial. Premiering in 2008, the video is from what I call the silhouette's Late Period.

Are you already sick of these? Too bad, I have more! Here's Eminem. Yes, Eminem, also advertising iPods. Remember the "Lose Yourself" era? People were throwing up their mom's spaghetti left and right. Couldn't keep it down. Oh, it was just horrible.

And now, to cap this post off, let's go with some Coldplay. This isn't even the old, generally accepted as a good band, Coldplay. This is Viva La Vida-era Coldplay.

I rarely see iPods anymore. I'm not even sure if the company still advertises them. We're living in the iPhone and iPad era, people. But we'll always have these fond commercial memories cemented into the internet. Brand music choices are never forgotten.

Today’s Storystream

Feed refreshed 6 minutes ago Striking out

A
Andrew Webster6 minutes ago
Looking for something to do this weekend?

Why not hang out on the couch playing video games and watching TV. It’s a good time for it, with intriguing recent releases like Return to Monkey Island, Session: Skate Sim, and the Star Wars spinoff Andor. Or you could check out some of the new anime on Netflix, including Thermae Romae Novae (pictured below), which is my personal favorite time-traveling story about bathing.


A screenshot from the Netflix anime Thermae Romae Novae.
Thermae Romae Novae.
Image: Netflix
J
Twitter
Jay PetersSep 23
Twitch’s creators SVP is leaving the company.

Constance Knight, Twitch’s senior vice president of global creators, is leaving for a new opportunity, according to Bloomberg’s Cecilia D’Anastasio. Knight shared her departure with staff on the same day Twitch announced impending cuts to how much its biggest streamers will earn from subscriptions.


T
Twitter
Tom WarrenSep 23
Has the Windows 11 2022 Update made your gaming PC stutter?

Nvidia GPU owners have been complaining of stuttering and poor frame rates with the latest Windows 11 update, but thankfully there’s a fix. Nvidia has identified an issue with its GeForce Experience overlay and the Windows 11 2022 Update (22H2). A fix is available in beta from Nvidia’s website.


Welcome to the new Verge

Revolutionizing the media with blog posts

Nilay PatelSep 13
A
External Link
If you’re using crash detection on the iPhone 14, invest in a really good phone mount.

Motorcycle owner Douglas Sonders has a cautionary tale in Jalopnik today about the iPhone 14’s new crash detection feature. He was riding his LiveWire One motorcycle down the West Side Highway at about 60 mph when he hit a bump, causing his iPhone 14 Pro Max to fly off its handlebar mount. Soon after, his girlfriend and parents received text messages that he had been in a horrible accident, causing several hours of panic. The phone even called the police, all because it fell off the handlebars. All thanks to crash detection.

Riding a motorcycle is very dangerous, and the last thing anyone needs is to think their loved one was in a horrible crash when they weren’t. This is obviously an edge case, but it makes me wonder what other sort of false positives we see as more phones adopt this technology.


A
External Link
Ford is running out of its own Blue Oval badges.

Running out of semiconductors is one thing, but running out of your own iconic nameplates is just downright brutal. The Wall Street Journal reports badge and nameplate shortages are impacting the automaker's popular F-series pickup lineup, delaying deliveries and causing general chaos.

Some executives are even proposing a 3D printing workaround, but they didn’t feel like the substitutes would clear the bar. All in all, it's been a dreadful summer of supply chain setbacks for Ford, leading the company to reorganize its org chart to bring some sort of relief.


E
TikTok
Spain’s Transports Urbans de Sabadell has La Bussí.

Once again, the US has fallen behind in transportation — call it the Bussí gap. A hole in our infrastructure, if you will.


J
External Link
Jay PetersSep 23
Doing more with less (extravagant holiday parties).

Sundar Pichai addressed employees’ questions about Google’s spending changes at an all-hands this week, according to CNBC.

“Maybe you were planning on hiring six more people but maybe you are going to have to do with four and how are you going to make that happen?” Pichai sent a memo to workers in July about a hiring slowdown.

In the all-hands, Google’s head of finance also asked staff to try not to go “over the top” for holiday parties.


E
External Link
Insiders made the most money off of Helium’s “People’s Network.”

Remember Helium, which was touted by The New York Times in an article entitled “Maybe There’s a Use for Crypto After All?” Not only was the company misleading people about who used it — Salesforce and Lime weren’t using it, despite what Helium said on its site — Helium disproportionately enriched insiders, Forbes reports.


J
Youtube
James VincentSep 23
Nvidia’s latest AI model generates endless 3D models.

Need to fill your video game, VR world, or project render with 3D chaff? Nvidia’s latest AI model could help. Trained on 2D images, it can churn out customizable 3D objects ready to import and tweak.

The model seems rudimentary (the renders aren’t amazing quality and seem limited in their variety), but generative AI models like this are only going to improve, speeding up work for all sorts of creative types.


J
External Link
Jess WeatherbedSep 23
Japan will fully reopen to tourists in October following two and a half years of travel restrictions.

Good news for folks who have been waiting to book their dream Tokyo vacation: Japan will finally relax Covid border control measures for visa-free travel and individual travelers on October 11th.

Tourists will still need to be vaccinated three times or submit a negative COVID-19 test result ahead of their trip, but can take advantage of the weak yen and a ‘national travel discount’ launching on the same date. Sugoi!


T
External Link
Thomas RickerSep 23
Sony starts selling the Xperia 1 IV with continuous zoom lens.

What does it cost to buy a smartphone that does something no smartphone from Apple, Google, Samsung can? $1,599.99 is Sony’s answer: for a camera lens that can shift its focal length anywhere between 85mm and 125mm.

Here’s Allison’s take on Sony’s continuous-zoom lens when she tested a prototype Xperia 1 IV back in May: 

Sony put a good point-and-shoot zoom in a smartphone. That’s an impressive feat. In practical use, it’s a bit less impressive. It’s essentially two lenses that serve the same function: portrait photography. The fact that there’s optical zoom connecting them doesn’t make them much more versatile.

Still, it is a Sony, and like.no.other.