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Blue Origin just launched and landed its reusable rocket for the third time

Blue Origin

Private spaceflight company Blue Origin has successfully launched and landed its New Shepard rocket for the third time. On Saturday morning, CEO Jeff Bezos tweeted out that the rocket had a clean launch at 11:18AM ET and a "perfect booster landing." The vehicle tested today is the same one that successfully launched and landed once in November and then again in January. This is the second time this New Shepard has been "reused" after launching into space.

Bezos noted beforehand that Blue Origin was trying out a couple new things with this launch. To perform its landing post-launch, the New Shepard rocket restarted its engine "fast at high thrust" just 3,600 feet from the ground. If the engine didn't restart at that height, then the rocket would have slammed into the ground in six seconds, according to Bezos. Blue Origin also planned to test out new software that controls one of the crew capsule's control systems, which Bezos said would be a big "performance win" if it works.

Video showing the launch was released a day later, after Bezos said there were plenty of drones present to capture the view.

This is the first test flight that Blue Origin has publicly announced prior to launch, an indication that the company is trying to be more transparent. In the past, the normally secretive company only announced its test launches after they were successfully completed, usually by releasing a highly stylized video of the mission. Blue Origin has also been known for shying away from interviews, but last month, the company recently let a select group of journalists into its headquarters in Kent, Washington, allowing them to tour the facility.

During that press tour, Bezos said the first crewed test flights of the New Shepard will begin in 2017, with the first tourists going up in 2018. The New Shepard is Blue Origin's premiere rocket meant to take paying customers into sub-orbital space. The vehicle is designed to launch a crew capsule filled with six passengers to a height of 62 miles above the Earth's surface. There, the capsule will detach from the rest of the rocket, and crew members on board will experience four minutes of weightlessness. Eventually both the rocket and the capsule will fall back to Earth; the rocket will use its engines to land vertically back ground, while parachutes will lower the capsule safely.

Update April 2nd, 11:53AM ET: Updated with details of successful launch.

Correction: A previous version of this article stated Blue Origin's headquarters are in Spokane. They are in Kent, and the article has been updated.