Some things just fit together — classic pairings like fish and chips, ham and eggs, and peanut butter and jelly. Or, you know, cereal and 3,000-year-old Egyptian queen Cleopatra. The intrinsic link between historical royalty and dried breakfast food is not one I'd considered before, but cereal pusher Kellogg's apparently thinks it's so obvious that it's created a virtual reality experience that will see UK participants "transported back to ancient Egypt to eat breakfast alongside Cleopatra."

Users are taken back to via Oculus' Rift headset, showing Cleo's 3D breakfast chamber complete with table, bowl, milk jug, and semi-naked guard. It's not an entirely visual experience, though, as participants will have a real bowl of cereal in front of them, as well as a spoon strapped to one of Razer's Hydra controllers to translate real-world shoveling motions to virtual reality. It's a strange combination, but this isn't even the first time Kellogg's has cashed in on the virtual boom to sell cereal. Last year the company put out boxes of Nutri-Grain cereal in New Zealand that could be worked into a functional VR headset when combined with a smartphone running a dedicated app.