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The name of this BMW is longer than this headline

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BMW

BMW is on a huge, global victory lap this year in celebration of its centennial. So far, this touchdown dance has included a wild concept cara bunch of announcements around new models coming soon, and the promise of a few more concepts in the coming months.

Then there's these:

  • BMW Individual 740Le iPerformance THE NEXT 100 YEARS
  • BMW Individual 740Le xDrive iPerformance THE NEXT 100 YEARS
  • BMW Individual 750Li THE NEXT 100 YEARS
  • BMW Individual 750Li xDrive THE NEXT 100 YEARS
  • BMW Individual M760Li xDrive Model V12 Excellence THE NEXT 100 YEARS

This isn't free verse poetry. Actually, I guess it kind of is — but it's also the name of a set of limited-run 7 Series models that BMW is making. They may not be the longest car names in history, but they might be! In particular, "BMW Individual M760Li xDrive Model V12 Excellence THE NEXT 100 YEARS" is practically a novella in its own right, complete with a plot structure: there's a build-up, a climax, and a dramatic end with a life lesson, set in all-caps to underscore the point. Someone pick up the rights to these and turn them into a series of YA action films.

bmw-7-series-limited-editions-02
A very expensive pen with which to write the very long name of your car. (BMW)

As you might imagine, these limited editions have basically every option and feature under the sun, special badging, and even a custom Montblanc pen. But you don't need any of that: you just need the name. That glorious name alone is worth more that a Toyota Corolla, probably.


Futuristic concept: BMW's touchless dashboard