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MTV Cribs is coming back as a Snapchat series

MTV Cribs is coming back as a Snapchat series


It'll premiere on MTV's Discover channel sometime in June

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MTV is bringing back its beloved '00s series Cribs as a weekly Snapchat-based show, one piece of a major push for Snapchat programming that started in earnest earlier this year. According to Variety, celebrities like Mac Miller and Austin Mahone will start providing self-guided Snapchat tours of their mansions and properties in June, a departure from the original Cribs' use of a traditional camera crew. (It's described as an "intimate experience," though I'm not sure how it gets more intimate than the episode in which Mariah Carey took a bath in a towel.) It's unclear exactly how long episodes are going to last, but the series will have a home in MTV's recently launched Snapchat Discover channel, through which the entertainment giant has been sharing original content since February.

Cribs' revival is just one part of a much larger MTV revitalization project that also includes a renewed focus on music programming and a revamped news department. The network is bringing back one of its other flagship series, MTV Unplugged, later this year, and it's developing new shows with everyone from Zac Efron to Dwayne Johnson. Cribs won't be its first Snapchat series, either: Pants Off, an eight-episode series focusing on sex and relationships, is premiering on Snapchat on May 14th before making its way to other MTV platforms.