Pizza chain, and unashamed Hatsune Miku fan club, Domino's has announced its latest innovation in food ordering: an app that orders a pizza with "zero clicks."
The process isn't quite hassle-free. To order a pizza with "zero clicks," a customer must first download the app, connect it to their Domino's profile, and set an "Easy Order" option — you know, the go-to pizza you'd order regularly enough to warrant a dedicated app.
"I'm sorry, my butt ordered that pizza"
Once everything is set, simply opening the "Zero Click" app will order said pizza. If you want to cancel the order, the app provides a 10-second countdown. This solution clearly isn't a flawless method to prevent the inherent problem with the app, one that encapsulates our shared moment in time: accidentally ordering a pizza with your butt.
The app is the latest attempt by Domino's to remove both human contact and the faintest stress from the pizza-ordering process. In the past, Domino's has allowed customers to order pizza via Amazon Echo, Apple's Siri, Samsung's Smart TVs, and even emoji on Twitter. But I suspect the "Zero Click" app could have the opposite effect it intends, adding more stress and human interaction when the app does its job too well. What's more stressful than a countdown timer threatening to order a pizza because you accidentally opened the wrong app? And can you imagine explaining to the Domino's delivery man that it was your tooshie that ordered that extra-large pineapple and anchovies pizza pie?
Sort of related: promise me we will never forget this video: