Apple continues its "Shot on iPhone" ad campaign with a new Mother's Day commercial, seemingly created with the intention of sending me into a wild tailspin because here I am creating internet content, and all the while I've apparently forgotten to call my dear old Mom (on a landline, of course). But don't worry: Mother's Day is still a week from today. Apple just wanted to remind us that it's coming, via some very heartwarming photos and a nice man with an inoffensive voice and an acoustic guitar.